Creation of a beach hotel is a very complex exercise. It has to take
into account a number of factors and find suitable and marketable
solutions. Unlike city hotels, where the prime motivator of the guest is
to visit the hotel for business or transit, the motivation of the
visitor in a resort hotel is to spend quality time on a vacation or a
holiday. Normally a person takes a vacation with the family; hence, one
has to plan the hotel in a way that it fulfills the holiday expectations
of all, the husband, the wife and the children.
As the name suggests, a beach hotel is either a beach property,
located on a beach or have a beachfront across the road. A hotel in the
city with a famous beach will not qualify as a beach hotel. As the prime
factor for people to come to these hotels is leisure, the hotels are
planned to offer a relaxed, holiday mood and atmosphere with a host of
leisure activities to keep the visitors occupied all the time.
The rooms or apartments in beach hotels are large and airy and often
sunny too. Good beach hotels have rooms measuring 45 square meters up
wards. Luxury beach hotels offer family suites, which are as large as
200 square meters with separate living, dining and bedroom spaces. Beach
hotels offer plenty of sun and sand, therefore good beach hotels
provide either a balcony or a private sun deck with the room, for people
to soak the sun in their own privacy. A very popular concept now a days
is to have part of the hotel as beach villas with their own private
beaches.
The accommodation in a beach hotel offers choice of queen sized or
king beds. For children they offer either provision of extra beds in the
room or have a pull out bed in the sofa placed in the rooms. The hotels
normally have enough interconnecting rooms for those who want an
additional room for the children. The bathrooms have long baths as also a
walk in shower. All rooms have a hair dryer, satellite channels on the
TV, mini bars, bathrobes and slippers. Hotels also provide wireless
internet connectivity through out the premises to allow guest to
communicate via mails.
Beach hotel planners pay special attention to create adequate
facilities for their junior guests, the children. This keeps the
children busy and entertained under hotels care while the parents are
enjoying the sun or the surf. These are facilities like playrooms, video
games parlor, table tennis, and kiddies' pools etc. Beach hotels also
have a well-planned and attractive food menu for the children.
Successful planning of children facilities would normally result in
profitable marketing.
For the senior guests, one has to plan a host of activities where
they can spend their time and money. Water sports like sailing, scuba
diving, snorkeling, water skiing are quite popular. A well-fitted gym
will further compliment the leisure package. A very popular activity now
a days is offering wellness treatments through a well-known and branded
spa. People love to spend time in a spa and be rejuvenated.
The success of a beach hotel depends on the variety and quality of
restaurants, the cuisine and the entertainment they provide. Bars and
lounges for the guests to sip a long drink before dinner compliment the
atmosphere. The bars and restaurants create a very romantic atmosphere
in the evenings and also have provision for live music. These activities
add further challenges to the planners and the developers. The ultimate
quality of experience is more than often decided by the taste buds.
These are a few important aspects of what one must consider when
planning a beach. There are many more aspects like oceanographic
considerations, swimming pools - out doors and in doors, entertainment
zones, water parks, back of the house area facilities and technology
etc. that need serious deliberations, thoughts and satisfactory
resolution for the success of the beach hotel project...
